Ben Alpers - Selected Work

Advertising

 

May is Bicycle Safety Month!

 

creative direction for
Stanford Mixed Company

In February of 2015, I took the lead on the advertising for my a cappella group's big Valentine's Day-themed show. On a campus littered with flyers, I tasked myself with creating an evocative and emotional theme for our posters, yet maintain a vibrant, eye-catching and unique design.

Photography by Megan Calfas!


Alpers_recruitment

Recruitment poster

The goal with this poster was to show off our group's fun, exciting atmosphere to potential auditionees who might not be familiar with our group. I was given the poster title and overall expectations from the officers of our club and asked to execute a fairly specific design.

We attracted more than 100 students to audition!